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Inner Wealth is a privately owned Australian financial planning practice with the goal to help individuals understand their financial options and implement life changing financial strategies to maximise their potential.

Inner Wealth was founded by Tony Lu in 2020. Tony is CFP qualified and has joined an elite group of financial advisers (less than 1%) that has achieved the status of Most Trusted Adviser. He’s also consistently ranked as one of Sydney’s top financial planners on Adviser Ratings with over 35 five-star reviews. In 2017, Tony made the top 6 in the AFA Adviser of the Year Awards.

We want you to be great and great has different definitions for everyone. Great could be having your own home paid off, retiring early and babysitting the grandkids or being in a position to help your children get into a home. It doesn’t matter what that may be as our mission is to understand what drives you and to empower you to make better financial decisions through education and action.

Throughout the journey with us, you will gain valuable knowledge that will help you unlock opportunities to make the right decisions for you and your family’s financial future. We have a personalised approach and work hand in hand with you to understand your circumstances then develop tailored strategies to build your wealth, protect your family, minimise tax and expenses, achieve financial independence and live a fulfilled life.

“We want YOU to achieve YOUR definition of greatness.”


Our goal is to make your experience with us the most valuable journey you have ever gone through in terms of peace of mind, return on your time investment and long term financial fulfilment.


We promise to deliver personalised advice because life is about choices and each Inner Wealth journey is different.


Why Choose Us?


Our Philosophy comes from a place of looking at your life and circumstance holistically and developing a wealth plan to help you achieve financial inner peace. We listen with intent to understand you, our clients love that we make things simple and we help you gain clarity on the path ahead as you begin to take empowered action.

“We listen with the intent to understand you."


Understanding you, your relationship with money, your challenges and your aspirations, is key to building a great financial plan. We will take the time to understand what drives you and what strategies you are comfortable with. In financial planning, there is no such thing as a 'one size fits all' kind of plan because a strategy that works for your neighbour or your best friend, could be completely different to what works for you and your unique circumstances.

“We demystify financial planning and make it simple.”


Navigating through all the financial concepts and misinformation can be very daunting. We will help you to narrow down the endless options and devise the right strategy for you. We believe our strength is that we can simplify the complicated so that you can confidently make decisions and take control of your future.

“A goal without a plan is only a dream.”


We will provide you with a map on how to get to where you want to be and measure your progress through regular reviews. Inner Wealth is here to help you get a clear view of your money, so you can confidently plan for the future. Lastly, as life gets busy, we will be constant reminder of your goals to ensure you stay focused and live a fulfilled life. 

Why Choose Us?
Our Advice Process

Our Advice Process

At Inner Wealth, understanding you and meeting your needs, goals and dreams are the core aim of our business. Putting together the right investment strategy is crucial to successfully achieve your goals and allowing you to live a fulfilled life. Here is what you can expect...

Woman on the Phone


We start with a phone call to introduce ourselves, give you an overview of who we are and our approach. We would also like to understand you, the challenges you are facing and the solutions you are seeking. We then arrange a time to meet up in our Sydney office or via video conference if it is more convenient for you. The first meeting is completely obligation free and will usually take about 1hr - 90mins.

Document with Pen

Understanding You

Before the first meeting, we will send you a questionnaire to help us to get to know you and your circumstances. This will help us prepare for your meeting and make sure you get the most value out of our time together.

First Meeting

We will discuss your current financial situation, identify any financial challenges you are facing and the personal goals that you would like to achieve. We will then use this information as the base from where we help you build your future. If we believe that we can add value to your financial situation, we will invite you back for a second meeting.

Men in a Meeting

Second Meeting

We will delve into your goals and share ideas on how we can help you bring your goals to life. If you are comfortable with our approach and feel that we are right fit for you, we will present you with our fee agreement. We then commence research on different strategies that could be suitable for you. 

Crossing the Finish Line
Chess Game

Strategy Meeting

There are many paths that can lead you to achieving your financial and lifestyle aspirations. In this meeting, we will educate you on different strategies that can help put you on the right track to achieving your goals. This will allow us to identify which strategies are right for you.




Once we are comfortable with our strategy, we will prepare your financial plan. You plan will detail our recommendations and how each of those puts you in a better position. This meeting will also allow you to ask clarifying questions to ensure you make informed decisions on your financial future.

Implementing Strategy

Your financial plan may involve quite a number of steps. We are here to help you implement them correctly and answer any questions you have along the way.

Wooden Steps

Keeping you

on Track

The only constant in life is change. As your priorities and financial circumstances evolve over time, it is important that we sit down with you to make the necessary adjustments to ensure you are on track to achieve your financial inner peace.

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